The Las Vegas Territory was created in 1983 and is now part of the State of Nevada’s Department of Tourism and Cultural Affairs. The Las Vegas Territory is actually one of six marketing arms of the state. Their purpose is to assist in promoting the non-gaming and outlying tourism entities, as well as scenic attractions, outdoor recreation, and events throughout the region.
In 2016, The Vegas Tourist/Tour Talk Media received a grant from the State of Nevada to produce a series of podcast interviews with various members of the organization. Highlighting the businesses, their part of the “Vegas Experience” and adding a personal touch by offering the guests own recommendation on what they think a Vegas tourist should see and do.
As we started to line up the interviews, many of the participants were not really aware of what exactly a podcast was and compared it to being interviewed on the radio. A popular way to explain it, yet it’s much more powerful and longer lasting.
- The interviews could be tailored to the person or the company
- Easy to create and edit
- Not being live, it was easy to do retakes and get it right
- Being the Internet, the ability to be more free in the discussions and not worry about censorship
- The best part is their ease of use and life span
The Vegas Tourist has been producing podcasts since 2006 and most of them are still available for listening and downloading. We still see a few hundred hits and downloads daily from our older podcasts. Meaning any marketing they do today will still be fresh and available well into the future with a simple link.
Juiced by YouTube
The Vegas Tourist Podcast and Las Vegas Territory interviews are also made into YouTube videos. Making them into YouTube videos, we get an extra bit SEO juice in the marketing of the podcasts. Proper optimizing of the video gives us faster indexing and ranking using the tags and descriptions of the video.
YouTube automatically creates closed captioning of the audio and we can go in and fix any errors in the captions as well as used the text for any future blog posts. All adding to better SEO.
If you have any questions about how to use podcasting in your business or how a podcast can make you an authority in your niche, contact Mark for more information.