What social media platforms are you most active on? How do you use social media to promote your and your brand? Are you using video on them? A video or a branded image will get more interactions, more shares, more retention in the customer’s mind. Each social media platform has a different way to engage with the audience. You just need to be where your best customers would be.
The Most Popular Social Media platforms you need to be on.
It’s only important to be on and active on the ones you think your best clients or prospects are already on.
You do not need to be on all of them. However, we do recommend that you secure the same username on most of them for future reference and to protect your brand.
Instagram – Today’s new browsing and search obsession
YouTube – The worlds second largest search engine owned by the worlds largest search engine. Yes, it’s important to be here!
Google + – Not important to the general population. Think of it as a backdoor or a secret shortcut to getting your content indexed and found on search
Facebook – You may not like it, but its where the majority of consumers are today
Twitter – Important for pushing out updates and information. Think of it as a place people go for headlines and updates
Pinterest – Shoppers, buyers, and planners of the household go here
LinkedIn – Becoming the “Go To” website for business leaders, business owners and people who want to be seen as influencers in their market
Being on any one or all of these depends on what business you are in and who you are trying to reach. Each of them has their own way of working and the people who visit each of these goes there with a certain mindset. For you, the business professional, each of these social media platforms has a profile for you. Each of these profiles needs to say the same thing, yet in the right way according to how that platform is used by its visitors. They need to support each other so that the search engines see that all your social media accounts are all working together to push your message, your product, your service. We make sure each of them says the right thing about you and they say it in the right language used by those people who visit that social media platform.