Did you know that YouTube is the second largest search engine in the world? That it is owned by the worlds largest search engine? So why are you not getting serious about using YouTube to market your business?
Yes, you need to be marketing yourself on YouTube. No matter what your business is, what your service or event is, you need to be on YouTube. Like they say “You need to market in the year you live in” and in 2018? It’s all about the visuals. It’s about the video and its YouTube that will drive the traffic to you. And it’s the video that will help crown you as the authority for your market or even your niche.
We prove it here every day that there is not a business, a product or a service that can not benefit by using video in their marketing and especially using video on YouTube.
Sure, there are other videos sharing websites out there and other video sharing platforms that will drive some traffic to you. But none of them can do it like YouTube can when its done properly. Why? Because none of them are owned by the worlds largest search engine; Google. And that’s the key to your success!
I Don’t Do Marketing?
Yes, I know, you hate that word marketing. But understand people are always marketing. If they are talking to you or communicating with you in any form, it’s marketing. You want people to come to your show? You need to be marketing. You want someone to fall in love with you and marry you? You need to be marketing. Do you want to get that next big promotion at work? You need to be marketing. Get the picture? Marketing is just not a title or a position. We are all marketing. Its a part of who we are. Using video on YouTube with your marketing helps make you stand out from the crowd easier.
Not Just YouTube
Yes, I am using YouTube as a primary example here. It’s what most people think of when they think online video. It’s on YouTube where you want to focus on first. It has the mass appeal, it has the hooks into Google and it’s easy to build an audience there. After you have a grip on YouTube, then move on to the other sites like Facebook, Twitter, and Instagram. Each of these has their own way of doing business. They each have different requirements for video size, length, and coding. They also have a more niche audience that requires a different way to edit to attract the desired viewer.
Share and Promote
YouTube videos are easy to share, distribute and translate. Much of the work is already done by the YouTube mechanics. Making it easier to tell someone “Here’s the link to our YouTube video” and you will know it will work for them, no matter how they watch it.
Build it and They Will Come
Here is a great example: We produce several podcasts for ourselves and for clients. When we post the podcast on the website and to iTunes, it also goes to YouTube. Why a podcast on YouTube? Because a good chunk of the listeners are already there or will be shortly. They don’t need the visual. They see the podcast image, read the title and click. Then go about their business, listening and click around. If the YouTube channel has been properly optimized, they are clicking around on the links we provided them, going back to the website where they continue listening while they see what all you have to offer them.
Another example: Let’s say you have a well optimized YouTube channel. You post something to it as well as your website and maybe your social media profiles. When someone goes to search for your keyword, they see you first. Why? Because Google puts a lot of love on those content creators that have the magic three: A website, a YouTube Channel and matching social media profiles. Go ahead, type something into the Google search bar and see what happens. The top three or four results are usually a YouTube video. Are you there? Where are you on that search page?
That’s What We Do. We Get You There. We Tell The World About You!
- Tour Talk Media creates videos for YouTube and other social media sites
We can help you start or grow a YouTube channel
- Tour Talk Media can create videos for your website, event or business
- Tour Talk Media can manage your social media profiles
- Tour Talk Media offers private or group training, coaching and consulting
- Contact Us Today!